Have you noticed the increase of vehicle lettering on the road now? Nowadays, more people are starting their own businesses. Many small business owners start their advertising campaign using their personal vehicles. This has created an increase in the number of vehicle graphics which are on the street today.
Vehicle graphics are most likely the most cost effective way to invest your advertising dollars. As most marketing is measured on a cost per thousand impressions (CPM) basis, here’s a breakdown of how vehicle lettering compares with other kinds of advertising.
- * Television: $23.70 CPM
- * Newspaper: $10.89 CPM
- * Billboards: $3.55 CPM
- * Vehicle Graphics: $0.17 CPM.
The automobile figure is based on a $3500 full wrap, five year period of vulnerability, and normal exposure of 750,000 impressions per month. As you can see, your car or truck is your most cost effective means of marketing your business.
Vehicle lettering can be employed by any firm, regardless of size, and in most cases, business type. (A personal investigator probably would not need his automobile lettered, but, if he had been to letter a surveillance van to seem like a plumbers van, hmm… ) Large businesses tend to letter their whole fleets, presenting a constant and dominant presence in the market area. Smaller companies can use Fahrzeugbeschriftung Stuttgart to make themselves look bigger as well. We have had our one van on the road, and several people have commented how they view that our “vans” everywhere. At one point in time, we put different graphics on each side, making the illusion of more than one vehicle!
Vehicle images choices:
Magnetics: Inexpensive. Ensure you’ve got metal panels, and very little or no body work on the panel. The magnetic will not adhere to vinyl, fiberglass, or Bondo. Only metal. White and yellow work best, but a robin’s egg blue could work. Contrast is the key, and most windows are tinted.
Door decoration: The next step to looking like a commercial vehicle. After the ribbon is on the door, there’s a sense of professionalism.
Back lettering: The best spot to set your contact number or website. Your number must be very easy to remember, such as 303-366-SIGN. A web address might be better to market. If you’ve got a multiple word site, capitalize each word to make it simpler to read. Don’t worry, regardless of how your readers kind it in, it will go to your website.
Nose decoration: Some people today want the text in inverse to the nose, but I’m a believer that daring and directly on is the perfect thing to do. The views from the rear view mirror are much less than the perspectives from straight on as your going down the road, parked in a parking lot, or even at a stoplight across the street. Take advantage of that excess impression!
Stripes: Some customers have text reversed out of the striping in their own layouts.
Tribal graphics: Very popular with the younger (than me) audience. These work nicely on street racers and trucks. Could be made to match your tattoo as well!
Partial digital wrap: Typically a digital print of the graphics, usually from front to rear or the back to front. Often the design fades out of a picture into the car color. While the graphic loses some seriousness on the window, then you can still see from the window due to this special film.
Full digital packs: Full wraps are becoming more common. Some big companies are even paying vehicle owners to drive their private vehicles around with all the images. It’s literally a moving billboard, and when done correctly has a tremendous visual effect.
- * If you use your vehicle longer than five decades, be sure to wax your graphics yearly, and they will last longer!
- * Insist on top performance (cast) vinyl. Intermediate vinyl, while cheaper, will shrink on the vehicle, and make a summary of glue round the letters, collecting dirt and making the decoration look terrible.
- * If going with a complete or electronic wrap, you might want a detachable picture used. These are not always high performance, but that is OK if you’re considering removing it within two decades. I would insist on the lamination, however, though it costs more. Without it, the graphics could be trash in six months.