Exactly what is a charity challenge?
According to the Institute of Fundraising: “the point which distinguishes ‘a charity challenge event’ is that the gambler is also receiving a more than notional benefit, which in many cases provides a monetary value attached, and seeks to fundraise from admirers in respect of their participation”.
Can smaller charities get in in the act?
In a word: yes! Supporters of smaller charities might raise funds by taking part in any number of ‘open’ international challenge events, arranged by charity challenge tour staff such as Classic Tours, Charity Challenge and The Ultimate Traveling Company’s Ultimate Challenges.
Charity challenges: the pros and drawbacks
There’s no doubt that overseas challenges can have huge features for African Charities:
Publicity: Overseas challenges are a great way of developing public attention, particularly if a celebrity is involved.
Long-term service: Charities testify that the intensity of the adventure holiday task experience, with its sense of shared achievement and serious hardships overcome, often translates into long-term support.
Sustained upfront exposure: Kate Favell, World Experiences Event project boss at the British Heart Foundation, points out that those doing major overseas travel challenges are likely to be engaged in fundraising for lots of months before an event takes place. Charities therefore benefit enormously from sustained public exposure.
Mission and message aid the double whammy: For charities such as the British Center Foundation, overseas travel challenges are also a great way of rewarding the lifestyle choices they aim to promote more generally: work out, healthy eating etc .
But it’s not all positive. They need to think about the following, too:
The economic climate: Charities suggest that the particular downturn has undoubtedly affected overseas challenges, but in subdued ways. According to Denise Davies, Head of Community Money-collecting at the Motor Neurone Disease Association, more modest week end and European challenges have suffered; people are now that specialize in their ‘must do’ experiences. In response, the MND Affiliation has changed its strategy, focusing on offering the overseas charitable organization challenge ‘big 3’: Kilimanjaro, Machu Picchu, and the Superb Wall of China. Kate Favell at the BHF stories that fundraisers are also finding it harder, and needing to wear longer, to raise sponsorship. So it’s important to keep in touch with patients to help them if they need extra inspiration or creative money-collecting ideas.
The charity/challenge balance: Charles Getliffe at charitable trust travel tour operators Classic Tours, warns charities alongside being seduced into offering multiple exotic events. This ‘appropriate’, says Charles, for charities to set themselves as travel agents: fewer, more targeted events send out a better stick all round.
Tour operators: role and choice
The number of providers specialising in overseas charity challenges is growing, and the company you choose will play a crucial role in ensuring your individual success. In theory, operators handle the logistics of setting the adventure holiday travel challenge, while charities are responsible for promotional tool and the collection of monies.
In practice, it’s rarely clear minimize, and tour operators usually provide extensive advice plus support on such issues as marketing, legal issues to consider and planning. (It’s worth noting that The Ultimate Vacation Company’s Ultimate Challenges recommend beginning to plan any foreign challenge event 12-14 months in advance. )
The Fondation of Fundraising recommend investigating both the tour operator and their subcontractors thoroughly – for example , look at safety records and lawful policy – and cross-check with any relevant field bodies. Consider your own rights as a charity if you are cannot proceed with your planned challenge, and also what kind of deal typically the operator is offering participants: for example , are they being asked that will sign unreasonable liability waivers?